Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

If there was one thing our book club decided on while reading Profit First by Mike Michalowicz, it’s that this book should be marketed as a how-to for business finance more than a way to make profit. Don’t get me wrong, Michalowicz does guarantee you’ll make profit — which he does. But the true benefit of the book is how to set yourself up for financial success from the get to.

It’s not exactly a secret that if polled, the number one thing entrepreneurs would respond with when asked what they need more of, it would be clients. So how do you find them? Where do you go to meet that elusive ideal customer? Here are 26 ways you can draw in new clients.

One of the things I’m told time and time again is that you all are interested in learning more about the real behind-the-scenes of my businesses. So let’s talk about coaching, and what you need to do to get ready to work with a coach of any kind.

When you exist in the entrepreneur world, there are often a lot of services you need: social media management, search engine optimization, branding photos, business coach, marketing assistance, accountants, financial planners, virtual assistants, etc. And I can almost guarantee that if you offer one of these many services, you will be asked to barter. Social media for coaching? Photographs for accounting?

So the question arises: Should I barter my services? And if so, when?

If you read my blog post covering the entirety of my entrepreneurial journey, then you’ll know why I became a life coach. But I wanted to further dig down and tell you all why I chose to work with entrepreneurs specifically.

Life coaches can cover a wide variety of demographics. Everything from health coaches to relationship coaches, executive coaches to accountability coaches. It’s not common to hear about a life coach for entrepreneurs. So why not consider myself a business coach? And why only work with business owners?

When I first started talking about imposter syndrome in podcasts, on social media, or on the blog, I got a lot of people with the same response.

“Wait, what is imposter syndrome?!”

I had no idea that it wasn’t a topic widely known. I assumed that the people I was coming into contact with knew what I was talking about. So rather than assume others know what it is, I decided to answer the question myself.

We’ve all had it happen. The seemingly perfect client pops up, we feel an amazing connection, and just know that we’re going to work together….and then we never hear from them again. It’s incredibly frustrating, and makes us feel like we’re wasting our time. We ask ourselves — why, why — aren’t they working with us? Everything seemed so perfect! We were ready to get started! Where did they go, and why?

Well, let’s take a look at some of the most popular reasons why our service-based clients may walk away and never look back.