“Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution toward the things that really matter.”

Enter Essentialism: The Disciplined Pursuit of Less by Greg McKeown. This amazing book preaches the practice of “less, but better”. It explains that focusing our energy on only a few truly worthwhile commitments at a time actually produces stronger, more effective, and more meaningful results.

There is only one truly key item you need in order to run a successful business: the ability to get your product in front of your customers and sell it to them. But selling yourself, your products, or your services doesn’t always come naturally. So how do we train our brains to know how to do this without sounding awkward, without feeling pushy, and without turning the customer off? Follow these easy steps to find out!

Finding time to be mindful in our day-to-day lives is already important, but we often forget that it's even more essential to do it right before closing our eyes for the night. You hear experts talk about living in the moment, practicing meditation when you wake up, and enjoying an hour of yoga each day. But no one focuses on the fact that we should be getting at least an hour of peace before bed -- to get in the right headspace for a good night's sleep, to prepare ourselves for the next day, and to reflect on what happened in the hours previously.

There are many times in our lives where we feel overwhelmed by our responsibilities (or perceived responsibilities!), whether it's in regards to relationships with other people, outer expectations in work and life, or the way that we view ourselves. One of the best ways to prepare for when these situations arise is to lay out our boundaries clearly and explicitly.

Okay, I know authenticity is a controversial word in the entrepreneurial world. Some people absolutely hate it, while others talk about it incessantly. But I think it's one of the most important parts of running your business, so let's break it down and talk about why.

While social media and networking are amazing ways to gain visibility for your business, the newsletter is the unsung hero of marketing. There is only one way to control getting your information directly in the hands of your audience, and that’s through regular communication. While Facebook and Instagram are owned by outside parties, you’ll never lose control of your email list.

When you’re constantly scrambling for new client leads, Instagram posts, website copy, and everything else an entrepreneur has on their to-do list, photography can often fall to the wayside. BUT it’s one of the most important marketing tools at your disposal! Today we’re sharing over 25 actionable tips from pro photographers you can use to get high-quality photos for your website in no time.

Guess what? A large percentage of the thoughts that run through our brains are lies. Thoughts about ourselves (I'm not good enough, I need to lose weight, I'm clumsy/lazy/etc.), thoughts about other people (she's judging me, he is angry at me, they didn't invite me because they don't like me), and thoughts about the world overall (it's hard to make money, good grades are how you tell if you're smart).